House Lotteries – Company Directors and Clients Beware!
25 November 08
A great deal of publicity has been given by national newspapers recently on ‘house competitions’. There have been cases where the Gambling Commission have ruled that the scheme in question is, in effect, a lottery, with a house as the prize. More and more people, unable to sell their homes in a falling market are contemplating using such competitions as an alternative.
Keith Hathaway, Senior Commercial Solicitor at Clarke & Son LLP comments:
“If you are a House Seller or Company Director wishing to set up a promotional prize draw or competition you need to be aware that the law draws a sharp distinction between lotteries, free draws and prize competitions.
A lottery is essentially any scheme where prizes are allocated randomly to participants who have paid for the chance of winning a prize. Lotteries are illegal unless sanctioned by a specific statute (e.g. the National Lottery) or by a licence from the Gambling Commission under the Gambling Act 2005. The Gambling Commission will not give permission unless the proposed lottery is for a good cause- i.e. they only give permission to charities or community organizations. So lotteries for private or commercial gain are invariably illegal.
Prize competitions are legal as long as they are not lotteries in disguise. There must be skill involved. The amount of skill that participants will be expected to exercise will vary from competition to competition. The element of skill must not amount to betting. The law on this topic is complex.
Free draws are familiar from product promotions. They do not fall foul of the Gambling Act 2005 as long as they are not lotteries in disguise- there must be no payment necessary in order to participate. Again, the law about this is complex particularly on the question of what amounts to payment to participate. A (genuine) free prize draw might be an appropriate means of promoting your business products but it would not be a viable solution if you wanted to sell your house for value.
Even if a prize competition or free draw is not in danger of infringing the Gambling Act 2005 there are other legal requirements that must be observed. It is always wise to take legal advice when planning a prize competition or draw whether for product promotion or any other purpose.
In summary, a house sale by a multiple ticket scheme would only be lawful if it is a prize competition, it is accepted as such by the Gambling Commission and does not infringe any other relevant rule. If the scheme is a lottery not a prize competition (or free draw) or the Gambling Commission decide that it is a lottery, then it will be illegal. A prize competition scheme must not be such that it constitutes betting. If clients are in any doubt of the legality of a proposed scheme, they should contact us for further advice.”
If you would like legal advice on how to promote your products or sell your house through a prize competition, please contact Keith Hathaway or Paul Cowdery or contact them at Tel: 01256 320 555

